Viktor i K, the company behind the Korolivskyi Smak brand, has announced that it is halting production and cutting staff. The decision was prompted by persistent power outages and the threat of Russian missile and drone strikes.
The announcement was made by the company’s head of press relations, Hennadii Tertychnyi.
Unstable electricity supplies have made it impossible for the company to maintain uninterrupted operations. The ongoing threat of attacks also poses additional risks to employees.
The company is now completing shipments of finished products and shutting down its production processes. It is also suspending purchases of all types of oilseed crops.
“The hardest part of this situation is that we are forced to leave people without jobs. Many have worked with us for years, and we understand that every employee has a family depending on them,” Tertychnyi wrote.
What is known about Korolivskyi Smak’s producer
Viktor i K operates in the settlement of Vlasivka in Ukraine’s Kirovohrad region. The company was registered in April 2003 and belongs to the Korol family corporate group.
The company specializes in the production of vegetable oils and fats, as well as fruit and vegetable processing and the manufacture of spices and seasonings.
According to YouControl, the company employed 1,419 people as of September 30, 2026.
In 2025, Viktor i K’s revenue reached UAH 8.98 billion, up 63% from the previous year. However, net profit fell by 5.8% to UAH 659.2 million.
